QUEZON CITY, Philippines — Novotel Manila Araneta City has launched “My Novotel Family For ALL,” a new campaign inspired by Novotel’s global Longevity Everyday platform, which promotes wellbeing through meaningful connections and everyday habits centered on eating well, sleeping better, staying active, and nurturing relationships.
Anchored on four pillars —Eat, Sleep, Move, and Meet—the platform recognizes that healthy living is shaped not only by physical wellness but also by the relationships and, experiences that enrich our life.
Serving as the local expression of the global initiative, the campaign celebrates the evolving definition of family—from traditional households and lifelong friends to chosen families, couples, grandparents, and beloved pets. It highlights the role of connection, belonging, and shared experiences in supporting overall wellbeing.
At Novotel Manila Araneta City, the campaign reflects the belief that true longevity is about more than simply adding years to life; it is about enriching those years through meaningful experiences and genuine human connections. By creating spaces where guests can gather, celebrate, and create lasting memories together, the hotel continues to champion a lifestyle centered on togetherness, belonging, and everyday well-being.
To mark the launch, the hotel staged a two-day activation featuring wellness sessions, family-friendly activities, pet care talks, and lifestyle experiences in partnership with various brands and organizations. The festivities culminated in a community fun run organized with aRUNeta Run Club, RWP Kyusi, and Araneta City.
“Through this campaign, Novotel Araneta City brings its Longevity Everyday ethos into sharper focus not merely as a hospitality message, but as a reflection of how modern families choose to live, connect, and celebrate today. By strengthening engagement with our ALL Accor-loyalty members and ALL Accor+ Explorers, we are creating experiences that feel both personal and culturally resonant for the local market,” said Erwin Dona III, Cluster Director of Marketing and Communications.
The campaign also introduces a range of staycation, dining, wellness, and celebration offerings designed for families and groups. These include family-friendly accommodation packages, wellness experiences at In Balance Spa, interactive activities for children, dining promotions at Food Exchange Manila, and bespoke packages for reunions and milestone celebrations.
“After more than a decade of listening to our guests, we understand that the definition of family has become far more nuanced, emotional, and inclusive,” Dona added. “Family today extends beyond tradition to include fur parents, chosen families, lifelong friendships, and the grandparents who remain the emotional anchors of Filipino homes.”
According to the hotel, My Novotel Family For ALL reflects its continued evolution as a contemporary family-centric destination while reinforcing Novotel’s belief that wellbeing is shaped not only by how people rest, dine, and move, but also by the relationships they nurture.
For more information on the campaign’s staycation, dining, wellness, and celebration offers, visit Novotel Manila Araneta City.
