SM Hotels names new GM for Pico de Loro Club

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SM Hotels has appointed Kits Pinga as General Manager of Pico de Loro Beach & Country Club, reinforcing the company’s commitment to operational excellence, elevated member engagement, and world-class leisure hospitality experiences.

A seasoned hospitality and club management executive, Pinga brings over two decades of leadership experience across the hospitality, leisure, and recreation sectors. He joins Pico de Loro following his tenure as General Manager of Pueblo de Oro Golf and Country Club, where he led club operations, financial management, business development, and member relations initiatives.

Throughout his career, Pinga has held key leadership roles in several respected golf and country clubs, including Dakak Golf Club Inc., Calatagan Golf Club Inc., Valley Golf and Country Club, and Alabang Country Club. Recognized for his hands-on leadership style and strong operational discipline, he has built a reputation for enhancing service standards while fostering meaningful relationships with members, guests, and teams.

Located in Nasugbu, Batangas, Pico de Loro Beach & Country Club is one of the country’s premier coastal leisure communities, offering a distinctive blend of nature, wellness, recreation, and exclusive membership experiences. Under Pinga’s leadership, the Club aims to further strengthen its position as a preferred destination for families, leisure travelers, and members seeking a well-rounded lifestyle community outside Metro Manila.

In his new role, Pinga will oversee the Club’s overall operations and strategic direction, with a focus on operational efficiency, service excellence, community engagement, and the continued enhancement of the Club’s lifestyle and recreational offerings.

“I am honored to join Pico de Loro Beach & Country Club and be part of a community known for leisure, wellness, and meaningful connections,” said Pinga. “I look forward to working closely with the team in further strengthening the Club’s service culture, enhancing member experiences, and building on Pico de Loro’s reputation as one of the country’s leading lifestyle and leisure destinations.”

As SMHCC continues to expand its hospitality footprint nationwide, Pinga’s appointment reflects the company’s ongoing commitment to transformative leadership, exceptional guest experiences, and distinctly Filipino hospitality.


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