Chroma Hospitality, the company behind Crimson Hotels & Resorts and Quest Hotels, has officially launched Grafik Hotel Collection, a new homegrown brand designed to elevate the local hospitality experience through immersive stays that celebrate culture, creativity, and meaningful travel.
The Grafik brand is set to debut its first properties in Baguio and Moalboal, offering distinct experiences that reflect the identity and story of each destination. Rooted in the belief that great travel is great storytelling, Grafik seeks to transform ordinary stays into journeys of discovery and connection.
“Grafik is for today’s mindful and creative travelers—those who don’t just want to see the world but truly feel it,” stated Chroma Hospitality in its announcement. “Every Grafik property is shaped by its surroundings and crafted with intention.”
The brand is built on three core pillars: Design, where spaces draw from local textures and materials to inspire calm, creativity, and reflection; Destination, with properties purposefully located in culturally rich and visually compelling locales; and , Differentiation, where every guest experience is thoughtfully curated and deeply rooted in local narratives, from weaving traditions to coral reef explorations.
Chroma Hospitality’s launch of Grafik marks a significant milestone for the company, which is celebrating its 10th anniversary alongside the 70th anniversary of its parent firm, Filinvest Development Corporation.
Grafik reinforces Chroma Hospitality’s commitment to building proudly local brands that showcase the best of the Philippines—not just its destinations, but its people, traditions, and stories.”
Currently, Chroma Hospitality manages a growing portfolio of properties across key locations including Manila, Cebu, Mactan, Clark, Tagaytay, and Boracay. With Grafik, the company aims to further strengthen its position as a forward-thinking developer of distinctly Filipino hospitality brands.
