As Father’s Day approaches, more Filipinos are moving beyond traditional gifts such as neckties, wallets, and mugs, opting instead for something more personal and memorable: fragrance.
According to luxury gifting retailer The Amenity Studio, there has been growing interest in men’s fragrances ahead of the annual celebration, reflecting a broader shift toward gifts that offer both emotional value and everyday enjoyment.
“Fragrance is deeply personal. A scent can become part of someone’s identity and create memories that last far beyond the occasion itself,” said Michelle Garcia-Arce of The Amenity Studio. “Many of our customers are looking for gifts that feel thoughtful and elevated, and fragrance offers exactly that.”
The company, known for bringing luxury hotel-inspired amenities and curated fragrances to the local market, noted that popular Father’s Day selections include fresh citrus blends, sophisticated woody scents, and versatile fragrances suited for both professional and casual settings.
Industry observers point to a growing preference for experiential gifting, where the significance of a gift lies not only in its function but also in the experience and emotions it creates. Rather than novelty items, many shoppers are choosing products that can become part of a recipient’s daily routine.
“A great fragrance isn’t just something you wear,” Garcia-Arce added. “It becomes part of your daily ritual and the memories people associate with you.”
Alongside fragrances, grooming essentials have also gained popularity among gift-givers seeking practical yet refined presents for fathers, husbands, grandfathers, and other father figures.
To mark the occasion, The Amenity Studio is highlighting a curated selection of fragrances and grooming products designed to suit different personalities and lifestyles—from frequent travelers and business executives to modern gentlemen who appreciate life’s simple luxuries.
The Amenity Studio operates retail locations at Conrad Manila and Sheraton Manila Bay, where shoppers can explore its Father’s Day gift collection.
Founded as a specialty retail concept, The Amenity Studio brings the luxury hotel experience into everyday life through curated fragrances, premium amenities, and gifting solutions. The company is also the authorized distributor of the Hermès Hôtelier Collection in the Philippines.
For shoppers looking for thoughtful yet affordable Father’s Day gifts, The Amenity Studio offers a range of options across different price points. Under P1,000, customers can choose from luxury grooming and fragrance essentials, including the refreshing Eau d’Orange Verte Moisturizing Face Emulsion (15ml) for P300, the Eau d’Orange Verte Shower Gel (80ml) for P400, and the travel-sized Terre d’Hermès Eau de Toilette (12.5ml) for P900. Also available is the Bath Essentials Pack, which combines Eau d’Orange Verte shower gel, shampoo, and a pleated soap for P650.
For those with a slightly higher budget, The Amenity Studio’s selection under P3,000 includes the contemporary H24 Eau de Toilette Natural Spray (15ml) and Terre d’Hermès Eau Intense Vétiver Eau de Parfum Spray (15ml), both priced at P1,500. The Terre d’Hermès Deodorant (150ml) is available for P2,500, while the Gentleman’s Travel Collection, also priced at P1,500, offers a complete grooming set featuring Eau d’Orange Verte-inspired bath and body essentials, including shower gel, shampoo, conditioner, foam bath, body wash, and a pleated soap.
For those seeking a more luxurious Father’s Day gift, The Amenity Studio presents its Signature Luxury Gifts collection. Highlights include the Eau de Rhubarbe Écarlate Eau de Cologne (100ml) for P6,000 and the H24 Eau de Toilette (100ml) for P7,000. The premium offering is the Terre d’Hermès Pure Perfume Gift Set, priced at P8,000, which includes a 75ml bottle of the fragrance, a 15ml travel spray, and a 40ml shower gel, making it an elegant choice for fathers who appreciate timeless sophistication.
