Cebu City — The Philippines’ largest SMX Convention Center is set to open in Cebu in the third quarter of 2026.
Strategically located along Cebu South Coastal Road, the Php3.3 billion project by SM Hotels and Conventions Corp. (SMHCC) will offer more than 21,000 square meters of leasable event space, setting a new standard for MICE (Meetings, Incentives, Conferences, and Exhibitions) facilities in the country.
Designed with scalable halls, professional support services, and world-class amenities, the venue will provide organizers with the flexibility and capacity to host events of up to 18,000 delegates.
“Cebu has always been one of the most sought-after destinations for events, and we are proud to bring SMX’s trusted brand of service to this dynamic market. This project reflects over two decades of experience in delivering professional and high-impact events,” said Walid Wafik, Senior Vice President – Operations of SM Hotels and Conventions Corp. (SMHCC).
Recognized internationally as a premier convention center in the Philippines, SMX is known for professionally managed spaces that cater to large-scale exhibitions, conferences, corporate gatherings, and celebrations.
The new SMX Convention Center will be adjacent to SM Seaside City Cebu, offering direct access to major retail, lifestyle, and hospitality hubs, as well as convenient connections to the Cebu-Cordova Link Expressway (CCLEX) and Mactan-Cebu International Airport.
It will be part of a master-planned development that includes a 300-room Park Inn Hotel, a 200-room Radisson Hotel, and the 16,000-seat SM Seaside Arena—reinforcing Cebu as a fully integrated MICE and entertainment destination.
“This responds to the long-standing demand for a convention venue of this scale in Cebu. Soon, both Cebuanos and visiting delegates will no longer need to travel to Manila for major exhibitions, summits, or concerts—the experience will now be right here,” added Wafik.
