The Cabalen Group proudly celebrates its 40th Anniversary this August, marking four decades of bringing Filipino families together through exceptional food, warm hospitality, and memorable dining experiences. From pioneering the country’s first Filipino buffet restaurant to becoming one of the Philippines’ leading homegrown restaurant groups, the company continues to honor its heritage while embracing innovation for a new generation of diners.
Founded in 1986 with Cabalen—the first Filipino buffet restaurant in the Philippines—The Cabalen Group has grown into a diverse portfolio of beloved dining concepts, including Cabalen, Mangan, Soi, Tsurumaru Udon x Tempura, Suki-Ya Unlimited Shabu-Shabu, Salo Saya, and other emerging brands. United by a commitment to quality, value, and genuine Filipino hospitality, these brands have become part of countless family celebrations and everyday meals.
Trusted for Decades, Loved by Generations is more than a brand statement—it reflects the trust of millions of guests, the dedication of thousands of employees, and the support of partners and communities throughout the company’s 40-year journey.
To mark this milestone, The Cabalen Group is staging a quarter-long anniversary celebration filled with exclusive rewards, employee initiatives, community programs, and special experiences.
A Feast of Gratitude | Exclusive Anniversary Rewards for Guests
For four decades, Filipino families have welcomed The Cabalen Group into their celebrations and everyday meals. As a heartfelt thank-you, guests can enjoy a lineup of anniversary promotions across participating brands.
Leading the celebration is Passport to Cravings, an exclusive anniversary dining passport that encourages guests to explore The Cabalen Group’s family of brands. By dining at participating restaurants, guests can collect stamps and unlock rewards, dining privileges, and anniversary surprises.
Guests can also enjoy anniversary promo coupons featuring discounts, complimentary treats, and limited-time offers across participating brands.
To make dining more accessible, The Cabalen Group has partnered with BDO for Dine Now, Pay Later, allowing qualified BDO Credit Cardholders to enjoy 0% interest for up to three months on eligible dine-in and takeout transactions. Whether for a birthday, reunion, family gathering, or simple meal together, every occasion becomes even more rewarding.
A Circle of Appreciation | Celebrating the People Behind Every Meal
Every memorable dining experience begins with passionate people. As part of its anniversary celebration, The Cabalen Group launches Lifestyle Circle, an employee lifestyle and rewards program recognizing the dedication of the people behind its success.
Lifestyle Circle provides employees with exclusive dining privileges across The Cabalen Group’s restaurants, along with special offers from partner brands in wellness, healthcare, fitness, travel, entertainment, and lifestyle services. More than an employee benefit, the program reflects the company’s commitment to creating a culture where its people feel valued, appreciated, and empowered to grow.
A Legacy of Giving | Cabalen Para sa Kabataan: Learning Forward Together
Celebrating 40 years also means giving back to the communities that have supported The Cabalen Group’s journey. Through Cabalen Para sa Kabataan: Learning Forward Together, a one-day corporate social responsibility initiative led by the Cabalen Training Institute, selected high school students will receive free academic and practical training designed to complement classroom learning with real-world industry experience.
The program features interactive learning sessions, hands-on skills training, industry exposure, and career-readiness workshops, equipping students with practical knowledge while encouraging them to explore future opportunities in the hospitality and food service industry.
“This 40th Anniversary is our way of saying thank you to everyone who has been part of our story—our loyal guests, dedicated employees, trusted franchise partners, suppliers, and the communities we proudly serve,” said Maritel O. Nievera, Founder and President of The Cabalen Group.
“For four decades, your trust has inspired us to continue growing, innovating, and serving with heart. As we look to the future, we remain committed to creating meaningful dining experiences while making a lasting positive impact on the lives of the people and communities we serve.”
Throughout the quarter-long celebration, guests can also look forward to limited-time menu innovations, collaborations, exclusive anniversary events, and other surprises across The Cabalen Group’s family of brands.
For 40 years, The Cabalen Group has been more than a restaurant company. It has been part of family traditions, celebrations, cherished memories, and everyday moments shared over great food. As it enters its next chapter, the company invites Filipinos to continue the tradition of bringing families together—one table, one meal, and one memorable experience at a time.
Guests may claim their Passport to Cravings, enjoy exclusive anniversary coupons, and take advantage of the BDO Dine Now, Pay Later offer with 0% interest for up to three months at participating The Cabalen Group restaurants nationwide. Full mechanics, participating branches, and anniversary updates will be announced through the official social media pages of each The Cabalen Group brand.
