Contemporary takes on modern femininity took center stage as LYN Philippines, the renowned fashion accessories brand under the Jaspal Group, hosted an exclusive press preview at SM Mall of Asia to unveil its highly anticipated Fall 2025 Collection. The event highlighted the brand’s elegant design philosophy and marked a new chapter in its Philippine journey.
The occasion was made even more special by the presence of actress and Gen Z style icon Kyline Alcantara, who headlined the event as LYN’s celebrity guest. Dressed in the brand’s latest pieces, Alcantara effortlessly showcased the new handbag and accessory line, embodying LYN’s signature blend of elegance, confidence, and modern flair. Her fashion-forward sensibility and influence among young audiences underscored the brand’s commitment to connecting with the next generation of consumers.
“It’s a real pleasure to be here in Manila, and we are grateful for the warm welcome extended to our team, our guests, and to LYN,” said Paul Howley, Chief Business Officer, Jaspal Group. “LYN’s philosophy—chic, elegant, and sophisticated shoes, bags, and accessories—will truly resonate with customers in the Philippines.”
Joining him was Mia Punzalan, Country Manager of LYN Philippines, who expressed her enthusiasm for the brand’s local debut. “We’re delighted to welcome everyone to LYN,” she said. “This event is our chance to share our story, design philosophy, and vision for the Philippines. Our pieces are stylish, trendy, and versatile—perfect for Filipinos who are passionate about fashion and self-expression.”
As part of Jaspal Group—one of Southeast Asia’s most established fashion and lifestyle powerhouses with over 70 years of industry excellence and 400 stores across the region—LYN continues to expand its footprint in the Philippines. Following the successful opening of its flagship store at SM Mall of Asia in 2024, the brand has since opened a second boutique at SM North EDSA, further cementing its presence in the country’s dynamic fashion scene.
With its modern yet timeless approach to femininity, LYN blends contemporary aesthetics with refined craftsmanship, offering a range of handbags, shoes, and accessories designed to elevate every look. The full Fall 2025 Collection is now available at all LYN stores and online at LYNPH.COM.
