The Ascott Limited (Ascott), a subsidiary of CapitaLand Investment (CLI), has announced a significant expansion of The Unlimited Collection, tripling its portfolio to 11 properties across Asia, Europe, and the Middle East. In response to the rising demand for experiential travel, Ascott is refreshing the brand to emphasize its offerings of authentic local cultural experiences.
Initially launched in Singapore with three properties debuted in 2020 – Ann Siang House by The Unlimited Collection, KēSa House by The Unlimited Collection and Wanderlust by The Unlimited Collection – all of which are located within conserved buildings in cultural districts but each with its own design and character.
The Unlimited Collection has grown rapidly, now including over 900 units, both operational and in development, in eight global cities. The collection features independent upscale hotels located in vibrant neighborhoods, each with unique designs that cater to travelers seeking immersive cultural encounters.
Ascott’s Chief Growth Officer, Serena Lim, highlighted the strategic importance of collection brands to Ascott’s growth. These brands allow partnerships with property owners who wish to maintain their unique identities while benefiting from Ascott’s hospitality management expertise.
“In recent years, we have witnessed increasing interest in Ascott’s collection brands as they offer owners flexibility, ease of conversion and quick time-to-market while preserving the distinctive nature of each property,” said Lim.
It resulted to the success of the heritage-focus The Crest Collection brand in the luxury segment with 13 properties in Europe and Asia with over 1,600 units to date. This paved the way for The Unlimited Collection’s expansion, with eight new properties added in the past year.
“We see potential in further scaling The Unlimited Collection through offering customised support to owners who seek to capitalise on growing guest demand for authentic local experiences,” she continued.
Meanwhile, Tan Bee Leng, Ascott’s Chief Commercial Officer, emphasized the travelers’ desire for authentic experiences. The Unlimited Collection responds to this trend with curated stays that offer a genuine sense of place, connecting guests with the local culture and making each stay memorable.
“With its refreshed brand focus on the charm of culture, we are confident The Unlimited Collection will foster a deeper connection between our guests and the destinations they visit, making every stay memorable and unique,” stated Leng.
Recent additions to The Unlimited Collection include:
In Asia, Vietnam welcomed its first resort under The Unlimited Collection, the Anmira Resort & Spa Hoi An, in December 2023 located between the vibrant Hoi An Old Town and the pristine shores of Cua Dai and An Bang Beach.
The brand is also set to expand in Malaysia and Indonesia with three new properties, bringing over 200 additional units by the end of 2025. These properties are Macalister Hotel Penang by The Unlimited Collection, Amatonn Hotel & Residence by The Unlimited Collection and Costaluna Batam by The Unlimited Collection.
In Europe, The Unlimited Collection will introduce its first two properties in the United Kingdom, with Mount Royal Hotel Edinburgh by Unlimited Collection before the end of 2024, and The Grand Hotel Leicester by The Unlimited Collection by second quarter of 2025, in partnership with S Hotels and Resorts PCL. In addition, Temple Bar Hotel Dublin in Ireland will be rebranded under The Unlimited Collection by the end of 2024, contributing to over 400 units in Europe.
The Middle East will see the opening of The Unlimited Collection Hotel Marrakech in Morocco by 2026, marking Ascott’s entry into the city.
For further details on the eight properties added to The Unlimited Collection since 2023, please refer to the full portfolio of The Unlimited Collection online at discoverasr.com. (Photos/images provided by The Ascott Limited, Singapore)
