Robinsons Hotels & Resorts (RHR) has recently signed a ten-year management agreement with Hira Holdings, Inc. (HHI) to introduce an eco-friendly luxury villa resort in Siargao by 2026. The resort will be located in Brgy. Malinao, General Luna, spanning a total land area of 2,856 square meters.
Hira Holdings, recognized as the pioneer franchisee of the renowned quick-service restaurant Jollibee, is venturing into hotel development with full confidence in RHR.
“We are grateful to RHR for opening this opportunity to us. We are confident with the brands and capacity of Robinsons Hotels that’s why it was easy for us to trust and sign with our very first hotel and we look forward to building more with them in the future,” expressed Haresh Hiranand, President of Hira Holdings Inc.
RHR, the country’s leading player in the hospitality industry, is broadening its hotel portfolio, currently comprising 30 hotels nationwide under five esteemed local brands: Go Hotels, Go Hotels Plus, Summit Hotels and Resorts, Grand Summit Hotels, and Fili Hotel.
“We are delighted to have this meaningful partnership with Hira Holdings Inc., a company that holds the same values with RHR. This partnership signifies a step forward in our mission to continuously expand our presence geographically while maintaining our commitment to exceptional service and sustainable practices.,” said Barun Jolly, Senior Vice President and Business Unit Head of Robinsons Hotels & Resorts.
Hira Holdings Inc. shares RHR’s vision of promoting sustainable tourism and delivering high-quality hospitality experiences. This collaboration aims to boost Siargao’s tourism appeal while providing guests with a serene retreat that reflects the island’s charm and tranquillity.
Barun added that RHR’s expansion plans have diversified to include franchising and management agreements.
“We are confident in the bullish economic projection of the country and with our expertise in hotel brand development, we would like to enable optimistic investors who want to venture into the hospitality industry as well,” Barun said.
Siargao, renowned for its world-class surfing spots, has seen significant growth in tourism, with 529,822 tourist arrivals recorded in 2023 compared to 125,008 in 2022. This increasing popularity makes Siargao an ideal location for RHR’s new luxury venture.
To date, Siargao has a total of 1,270 hotel/resort rooms provided by 148 DOT-accredited establishments.
