Shangri-La International Hotel Management introduced the 312-room Hotel Jen Manila to the public yesterday and said the newly rebranded hotel may add a spa next year and additional rooms in the future.
After implementing a four-year renovation program in the former Traders Hotel Manila, “Next year we’re going to open a spa and then we’re going to add more rooms,” said Gordon Aeria, general manager of Hotel Jen Manila in an exclusive interview with Hospitality News.
The aim is to close their room count to 320, but he said the plan is still being finalized with the owners.
Traders Hotel Manila is the seventh hotel in the world to be rebranded into the new Hotel Jen brand after Shangri-La announced the global rebranding in August.
Hospitality News will explains the new brand and rebranding process in its upcoming November 25, 2014 issue.
Hotel Jen is inspired by the persona Jen, a professional hotelier who loves life, travel, and adventure of discovering new places. It caters to a new generation of independently minded business and leisure travelers who have the “millennial mind set” and want a fun, friendly, and fuss-free hotel.
Among the amenities Hotel Jen Manila highlights are the fast, free Wi-Fi, wash-dry-fold laundry package, vending machine, in-room refrigerator (instead of a mini-bar), an ice cream parlor at the lobby, and on-the-go deli counter.
Seven free charging stations have been scattered around the public ground floor of the hotel to support the multiple mobile devices of guests.
While the restaurant names have not been changed, the menus will cater to the millennial taste.
Hotel employees were trained by a Hong Kong-based company to embody the new brand’s less-formal service style.
“The rebrand of Traders Hotel Manila to Hotel Jen Manila is another milestone for our new Hotel Jen brand. True to the new brand and brand values, the Hotel Jen Manila team are embracing the changing demands of today’s more independently minded travelers, who seek simple pleasures, easy efficiencies, and the opportunity to indulge their sense of adventure,” said Greg Dogan, president and CEO of Shangri-La Hotels and Resorts, in a statement.
In the next phase of the roll-out, Traders hotels in Maldives, Beijing, Shenyang, and Johor Baru will be rebranded from January to March 2015.
