Clark Development Corporation (CDC), the Tourism Promotions Board (TPB), and SMX Clark have joined forces to kickstart the countdown for the much-awaited Philippine Meetings, Incentives, Conferences, and Exhibitions Conference (MICECON) slated for July 10, 2024.
In a ceremony held in partnership with the Department of Tourism (DOT), the event marked the commencement of a 366-day countdown leading up to MICECON 2024.
Leading the kick-off ceremonies were CDC President and CEO, Agnes Devanadera, TPB COO Maria Margarita Nograles, and DOT Undersecretary Ferdinand Jumapao. Devanadera expressed unwavering confidence in the collaboration, highlighting their dedication to achieving success through a unified approach.
Nograles praised Clark as the perfect host destination for MICECON 2024, underscoring its remarkable growth over the past decade. With its international airport, well-planned city, modern infrastructure facilities, world-class accommodations, and top-notch meeting venues, Clark aims to position the Philippines as a premier MICE destination in Asia. Nograles further expressed optimism that MICECON will attract new investments and business opportunities, bringing substantial benefits to the entire Region 3.
The launch event featured the unveiling of the official build-up letters for MICECON 2024, symbolizing Clark’s commitment to providing an exceptional experience for conference attendees. CDC highlighted Clark’s readiness to deliver a world-class event, boasting state-of-the-art facilities, infrastructure, and outstanding hospitality.
Coinciding with the launch of MICECON 2024, Clark Development Corporation and the Tourism Promotions Board signed a ceremonial agreement with SMX Convention Center Clark as the esteemed host for the three-day event. Covering over 4,000 sqm. of venue space, including 3 halls, 3 function rooms, and 14 meeting rooms, SMX Clark is poised to accommodate more than 1,000 anticipated attendees.
Mike Albaña, Vice President – General Manager of SMX Convention Center Clark, expressed their privilege in being part of this transformative event in the M.I.C.E. industry. He conveyed their excitement to contribute to the success of MICECON 2024 and establish meaningful connections with all participants on this remarkable journey.