30 °C Manila, PH
1st December 2023

Crimson Resort & Spa Boracay appoints GM


Chroma Hospitality, the management company of Crimson Resort & Spa Boracay, has announced the appointment of Laurent Bourgeois as General Manager of the said resort that is set to open this year.

In his new role, Laurent will be responsible for all hotel and resort operations comprising 192 rooms: a Presidential Suite, 22 Villas with private pools, 72 one-bedroom suites, 97 deluxe rooms, its Saffron all-day dining restaurant, Mosaic Latin American Steakhouse, pool bar, the grand ballroom, events pavillion, meeting room, Crimzone Kids Entertainment, three swimming pools, a fitness center and Crimson’s signature Azure Beach Club and Aum Spa.

He brings with him a wealth of experience having spent more than 20 years working in luxury hotels. He gained considerable expertise during a distinguished international career working in Japan, China, Belgium, Singapore, Hong kong, India, Qatar, and UAE.

Laurent shares, “I am very happy about being back in the Philippines, having spent some of my childhood years here from when I was eight to 14 years old. I remember my first holiday in Boracay Island in 1981—it was the first time my father taught me how to fly a kite. The wind was fantastic! I also went fishing with a family and their son my age.”

Prior to joining Crimson Hotels & Resorts, Laurent served as Resident Manager for Shangri-la Qatar, Shangri-la UAE and Shangri-la Manila. He was F&B Director in Shangri-la Hong Kong, where fine dining restaurant Petrus garnered a Michelin star on its first year, and two Michelin stars on the second year. He served as EAM during hotel opening, for the flagship of Ritz-Carlton in China. He has also taken up management roles for Mandarin Oriental and Grand Hyatt. At that period, Grand Hyatt Tokyo obtained the highest F&B revenue for Hyatt worldwide.

“We are thrilled to have Laurent Bourgeois join the team. We are confident that with his extensive experience in hotel operations he will contribute significantly to the success of the much anticipated Crimson Resort and Spa in Boracay,” said Chroma Hospitality country manager James Montenegro.

Crimson Resort & Spa Boracay is the third Crimson property under the management of Chroma Hospitality, Inc. following Crimson Resort & Spa Mactan and Crimson Hotel Filinvest City Manila.


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