Over the past weeks, signage of Tune Hotel properties in the Philippines have been removed and replaced with a new brand that bears the name of its operator: Red Planet Hotels.
Today, the regional hospitality group Red Planet Hotels officially announced the transformation its 24 properties across Asia into Red Planet, which is envisioned to “redefine the value hotel experience.” Meanwhile, Tune Hotels’ official website no longer lists any property from the Philippines, Thailand, or Japan.
“It’s all about value,” Tim Hansing, CEO of Red Planet said. “Value for our customers and creating value for our shareholders. When our guests leave our hotels we want them to think they have made a smart decision by staying with us.
“We conducted extensive surveys with many thousands of our guests across the region and, among other things, we established that our new brand is all about giving our customers more of what they want, and less of what they don’t. Almost all of our guests are between 20 to 30 years old, and this online generation is changing the dynamics of the hotel industry.
“To embrace this shift, we have invested heavily in our IT platform and are constantly listening to our customers and responding to feedback. We have significantly upgraded WiFi speeds in all properties to be amongst the fastest in the hotel industry. Being able to access stable and fast WiFi is crucial to our guests.”
A key component of the new Red Planet brand is a highly functional mobile app that serves as a booking portal and can activate an in-stay mode when guests arrive at a Red Planet hotel. The app then feeds information about relevant local events and points of interest directly to guests’ hand-held devices. It also facilitates room-to-room and front desk calling, as well as a chat line, along with many other innovative features.
“No matter what type of hotel we stay in, technology will always play a key part of getting the most out of your stay in the hotel and the city you are in,” Hansing said. “We are always looking to add both value and relevance to a guest’s stay through our investment in technology at all times.”
The new Red Planet concept has been unveiled across its portfolio of 24 hotels, consisting of 3,783 rooms in Japan, Thailand, Indonesia, and the Philippines. In addition to the existing portfolio, Red Planet will be opening the new brand’s flagship properties in Tokyo and Bangkok this year.