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18th March 2025

BLOG: Eating out – Bewitched, Bothered, or Bewildered

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What is the true value of dining out in today’s culinary landscape?

Filipino cuisine has become a hot topic in the dining scene, with establishments striving to stay relevant and competitive. From trendy spots to fine dining establishments, the industry has seen a surge in marketing tactics such as social media promotions, celebrity endorsements, and credit card partnerships.

Many of us have taken advantage of the various credit card promos offered by hotels and restaurants. These promos, initially meant to boost sales for both parties, have become a common practice in the industry. However, the question remains – do these discounts truly deliver on their promise of quality dining experiences?

I recall the early days of discount promos at Spiral restaurant in Sofitel Hotel, where BPI cardholders could enjoy a 50% discount. This promo was a hit, leading to a trend among other hotels and restaurants to partner with banks for similar offers. While these promos may seem enticing, my experiences have revealed a different story.

In my dining adventures, I have found that only a few establishments uphold the quality of their menus and service while offering discounts. Some have even compromised on the quality of their dishes, leading to disappointments such as burnt pasta or mislabeled dishes. It seems that some hotels and restaurants use these promos as a way to cover up overpriced food or cut corners on quality.

As one hotel executive pointed out, offering a 50% discount may indicate that the food was originally overpriced. Guests are becoming more discerning and can easily spot when quality is being sacrificed for the sake of discounts. In some cases, restaurants may surprise diners with unexpected payment methods, such as cash-only policies, leaving patrons in a bind.

The pricing disparity between hotel restaurants and freestanding establishments has also become a point of confusion. While hotels may offer ambiance, security, and well-trained staff, some standalone restaurants may actually have higher prices for similar dishes. The cost of operations, including rent, utilities, and labor, can impact pricing strategies, making it difficult for diners to navigate their dining choices.

While the industry grapples with the challenges of recovering from the pandemic, compromising on quality is not the solution. Maintaining the integrity of dishes and investing in skilled chefs and staff are essential to retaining loyal customers. It is crucial for establishments to find innovative ways to attract diners without sacrificing the essence of their culinary offerings.

In conclusion, the value of dining out goes beyond discounts and promos. It lies in the commitment to providing exceptional food and service that keeps customers coming back for more. As the industry evolves, it is imperative for establishments to prioritize quality and authenticity in their culinary experiences.


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