Chroma Hospitality, a subsidiary of Filinvest Development Corporation, has officially signed an agreement with QM AZ Holdings, Inc. to introduce the Grafik Hotel Collection in Moalboal, Cebu. This marks the second property under the Grafik Hotel Collection, following its first location in Baguio City.
The agreement was officially sealed on February 14, 2025, at Crimson Resort and Spa Mactan, marking the start of a new chapter in the vibrant and growing tourism destination of Moalboal.
Moalboal is known for its pristine beaches, rich marine life, and the iconic sardine run, making it one of the most biodiverse coastal areas in the Philippines. It is home to world-class diving spots, majestic waterfalls, and a thriving local culture.
The Grafik Hotel Collection in Moalboal will offer guests an immersive experience deeply rooted in the destination’s natural beauty and rich heritage, as well as locally inspired cuisine. It will feature 126 rooms, 4 food and beverage concepts, including Chroma’s Azure Beach Club and Aum Spa. The spaces and interiors draw inspiration from the coastal beauty and rich biodiversity of Moalboal. It will also offer fitness and recreational facilities, meetings and event spaces, and a dive shop with a dedicated dive pool.
Chroma Hospitality’s extensive portfolio of homegrown Filipino hospitality brands includes Crimson Hotels & Resorts, including the Michelin-listed Crimson Mactan, and Quest Hotels. Its culinary offerings have also earned praise, with standout concepts like Enye by Chele Gonzalez, AKA by Chef Naoki Eguchi, Azure Beach Club, Baker J, and Firehouse pizza.
QM AZ Holdings, Inc., led by CEO Allan Quirante and COO Jum Quirante, is behind major road and infrastructure projects in Cebu.
Reflecting on this milestone, Lyka Quirante, Chief Marketing Officer of QM AZ Holdings, shared, “Growing up in southern Cebu, we always felt Moalboal was an underappreciated destination. Its beauty, vibrant marine life, and lively community make it special. With tourism growing rapidly, Moalboal is the perfect place for our first hospitality venture.”
Jum Quirante, also added, “Chroma’s expertise in crafting exceptional hotel concepts made them the ideal partner for us in bringing our vision for Moalboal to life.”
“Moalboal holds many stories untold, with its rich marine life and exciting activities,” said James Montenegro, Country Manager of Chroma Hospitality. “The design itself captures the colors and spirit of the sardine run—one of Moalboal’s iconic attractions. The property of QM AZ is a perfect addition to the Grafik Hotel Collection. We believe Grafik is truly a fitting brand for this destination.”
As Grafik Hotel Collection prepares to welcome its first guests, this collaboration marks the beginning of a new chapter for both Chroma Hospitality and QM AZ Holdings.
