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25th February 2024

Banyan Tree debuts in the Philippines at Hann Reserve

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Banyan Tree is making a grand entrance into the Philippines with its inaugural resort, situated in a vast 450-hectare project in New Clark City, Tarlac. Aspiring to be the ultimate luxury sanctuary north of Metro Manila, the groundbreaking ceremony at the Hann Reserve master-planned luxury lifestyle integrated resort took place on November 30, marking a significant milestone for Banyan Tree and Hann Resorts.

Set to be unveiled in 2026, Hann Reserve is situated within a 15-minute drive from Clark International Airport, ensuring swift and convenient access. Just a leisurely two-hour drive from Manila, this esteemed development will feature exclusive PGA-affiliated player facilities alongside three 18-hole championship golf courses, clubhouses, a mixed-use commercial centre, premium villas and residences, a 10-hectare public park, and a collection of luxury resorts.

The ceremonial groundbreaking was attended by Banyan Tree CEO Eddy See, Ennismore Senior Vice President Francois Baudin, Hann Resorts Chairman and CEO Dae Sik Han, together with Accor Senior Vice President of Operations Sylvain Pasdeloup, Accor Vice President for Development Chris Cho, BCDA Chairman Delfin Lorenzana, and Tarlac Gov. Susan Yap. The ceremony was then followed by an intimate press briefing for the local press, as well as a celebration attended by DOT Under Sec. Shereen Gail Yu-Pamintuan and BCDA President Jake Bingcang  among others at Swissotel Clark.

“Hann Reserve is a game-changer for luxury travel in the Philippines. With the breathtaking beauty of New Clark City as our backdrop and the synergy of Hann Resorts with Banyan Tree as the driving force, we are proud to present a landmark development that offers an unparalleled golfing and leisure experience for discerning travellers of all kinds,” said Dae Sik Han, Chairman and CEO of Hann Resorts.

Eddy See, CEO of Banyan Tree Group, expressed his excitement about being part of the Philippines’ newest ultra-luxe leisure destination. “We are honoured to be part of Hann Reserve – a visionary project that will transform the hospitality scene in the Philippines. Together with our partners Hann Resorts and Accor, we are committed to creating a world-class integrated resort that offers a blend of luxury and play to cater to the diverse needs of domestic and international travellers and promises to put New Clark City on the map as the region’s preeminent golfing destination,” See said.

Banyan Tree: Sanctuary for the senses

An internationally awarded hospitality brand known for its dedication to wellbeing and sustainability, Banyan Tree New Clark City will offer guests a sanctuary for the senses, providing a rejuvenating destination for families and friends.

Nestled in the lush greenery of Tarlac, the luxury property will feature fifty high-end pool villas in one- and two-bedroom configurations, designed in Banyan Tree’s signature nature-integrated style. The spacious 106-sqm villas will combine alfresco relaxation areas with plunge pools, sun decks, and inviting indoor living spaces, and offer access to leisure facilities including a central swimming pool, health club, and tropical garden spa featuring the signature rainforest hydrothermal experience. A Banyan Tree Gallery will retail local and handmade crafts, and there will be dedicated event spaces and dining options that include the Group’s award-winning Thai restaurant, Saffron.

Cultural inspiration and unparalleled luxury 

Guided by the design principles of ecological sustainability, natural luxury, and cultural sensitivity, Banyan Tree Clark architecture  draws inspiration from the vibrant heritage of the Philippines, particularly the provinces of Tarlac and Pampanga. The resort will bring the folklore of the Sun and the Moon to life through meticulously designed villas, crafted with eco-friendly and sustainable materials. These marvels blend seamlessly with the surroundings, and the 60-hectare landscape design pays homage to the region’s agricultural legacy through indigenous flora and fauna.

Banyan Tree Clark aspires to deliver a genuinely luxurious experience, immersing guests in a distinct sense of place. Curated with authentic and memorable experiences, the resort will showcase  the natural landmarks of Pampanga and Tarlac, notably Mt. Arayat and Mt. Pinatubo. Embracing an inclusive ethos, the property actively fosters a thriving community, by prioritizing the employment of qualified locals and indigenous people of Tarlac and Pampanga, from construction to daily operations.

As part of a long-term strategic partnership agreement between Accor and Banyan Tree Group signed in 2016, Banyan Tree New Clark City will be co-managed by Banyan Tree Group and Accor.


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