30 °C Manila, PH
5th March 2024

Accor Plus establishes first members’ boutique lounge in PH

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Accor Plus, the renowned Asia Pacific loyalty subscription program of Accor, has taken a significant stride in enhancing its members’ experience with the grand opening of its first-ever Accor Plus Boutique at Sofitel Philippine Plaza Manila. This stylish boutique lounge is strategically positioned to attract new members from hotel guests and the renowned Spiral restaurant, which holds the distinction of being the front-running hotel buffet restaurant in Manila.

Speaking at the inauguration, Olivier Larcher, the General Manager of Sofitel Manila, credited the success of Accor Plus to the popularity of Spiral. 50% of Spiral guests are Accor Plus members, and the boutique lounge aims to capitalize on this synergy by welcoming even more restaurant-goers to become part of this exclusive loyalty program. The success of Accor Plus is interlinked with the success of Spiral, and the expansion of membership from the restaurant will contribute to increased seat capacity and further elevate guest experiences. Larcher expressed his belief that the triumph of the members’ lounge would translate into overall success for both Sofitel Manila and Accor Plus.

(L-R) Sofitel Manila Resident Manager Luke Groves, Accor Plus General Manager Vietnam and Philippines, Sofitel Manila General Manager Olivier Larcher, and Accor Plus VP for Marketing  & Partnerships (Asia Pacific) Sonya Rossiter

Accor Plus proudly stands as the most expansive travel, dining, and lifestyle program in the Asia Pacific region, boasting an impressive membership base of 400,000 individuals. “Among these, 26,000 members hail from the Philippines,” said Tam Truong, Accor Plus General Manager Vietnam and Philippines. The pull of the membership lies in its extensive range of benefits, such as complimentary nights at participating Accor hotels, exclusive accommodation and dining discounts, and other enticing privileges.

Sonya Rossiter, the Vice President for Marketing and Partnerships in the Asia Pacific, shared her 20-year journey with Accor and  6 years in Accor Plus during the media and guest-filled opening ceremony. She recounted the remarkable resilience displayed by Accor Plus during the pandemic, albeit experiencing a temporary loss of 25% of its members. However, the program has since witnessed a phenomenal resurgence, with patrons flocking back to the hotels due to the profound relationships established through Accor Plus. The depth of trust in the program’s commitment to doing the right thing during challenging times further fortified the loyalty of its members.

The rise of Accor Plus is evident in its members’ behavior, as they now stay an impressive 45% more nights at Accor hotels, and their spending on upscale hotels has tripled, with a remarkable 65% increase. This trend highlights not only the robustness of the program but also its capacity to foster long-lasting bonds with patrons, leading to enhanced engagement and loyalty.

Accor Plus Boutique is located at the at the ground floor near Spiral’s lanai entrance.


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