Carlson Rezidor Hotel Group’s newest hotel brand that targets the millennial traveler is set to open its first hotel in 2016 in Shenyang in Northeast China.
The 300-key Radisson Red Shenyang Hunnan is part of a twin hotel development which includes Radisson Blu Shenyang, located in the central business district of Hunnan New District, within Shenyang National High-Tech Industrial Development Zone, which is home to almost 6,000 enterprises. Shenyang, the capital of Liaoning Province, is a commercial and industrial hub known for its car manufacturing and a popular tourist destination with historical and cultural attractions such as UNESCO World Heritage sites Shenyang Imperial Palace, Fu Mausoleum and Zhao Mausoleum.
The group is batting for 60 Radisson Red hotels by 2020, half of which would be in Asia Pacific.
The brand is Carlson Rezidor’s “lifestyle-elect” brand that is targeting the fast-changing consumer demands in the world. Radisson Red introduces a new hotel concept where the focus is on design and detail, choice, personal interaction, and technology. At a Radisson Red hotel, guests arrive in the Hi All Gallery where art is integrated into the overall design. The food and beverage outlets, Ouibar and the 24-hour Redeli, are connected, open, and social spaces that set the scene for interaction.
Radisson Red is a non-traditional hotel brand that will deliver an upscale guest experience while offering hotel owners a lower per-key construction cost and lower operating costs than traditional upscale hotels, as a result of a multifunctional approach to design and efficient space planning. Radisson Red hotels can be new builds or conversions located in metropolitan cities, resort destinations, airports or mixed used developments in urban and suburban areas. In addition to cost-effectiveness and efficiency, the brand also offers hotel owners flexibility in terms of operating models.
The signing of Radisson Red Shenyang Hunnan was announced during the Hotel Investment Conference Asia Pacific (HICAP) in Hong Kong, where Carlson Rezidor also showcased Quorvus Collection to potential partners. Quorvus Collection is a new generation of expertly curated luxury hotels that are inspired by the lifestyles and sensibilities of the contemporary global traveler. The portfolio will include historic landmark properties, contemporary residences, classic boutiques and urban retreats. The first members of Quorvus Collection are The May Fair Hotel London, the G&V Royal Mile Hotel Edinburgh and the Symphony Style Hotel Kuwait. -PR
