Welch’s International celebrated in Manila its 150 years of ‘sharing what’s good’ and advocating for healthier nutritional choices with a media event hosted by Gemco, the Philippine marketing agent and the exclusive Philippine distributor, Fly Ace Corporation.
For 150 years, Welch’s has brought to millions of homes around the world the natural goodness of grape juice in the Philippines.
In celebration of this milestone, Welch’s once again reminds customers—especially the moms—the value of making better choices at home and how wise decisions on nutrition can impact the family’s overall health and well-being.
“Welch’s is an advocate of better nutritional choices for families all over the world. To celebrate its 150 years, we continue the tradition of encouraging more people to lead a healthy lifestyle, and it starts with the food and beverage that we consume,” said Erika Rodriguez, VP for Marketing of Gemco. “Even amidst our busy lifestyle, moms must make sure that our family-especially the growing kids – only gets the best when it comes to nutrition,” said
On the part of Fly Ace, its President, Lucio Cochanco Jr. said that they are proud to carry Welch’s for 22 years and counting as it is not only a heritage brand but also one that is popular among Filipino families. “We celebrate with Welch’s as it marks 150 years. It is a product that we are proud of since it is well-loved because of its nutritional values and the natural goodness that it gives to consumers.”
Over 900 family-owned vineyards across America put their hearts into the product. 100% of the profits go to the American family farmers who grow the grapes on their land, where they live. Grapes are freshly picked. As such, opening a bottle of Welch’s 100% Grape Juice is like unleashing the ‘power of purple’ in every sip. Unlike other beverages that contain huge amounts of sugar and artificial coloring, Welch’s is vitamin-packed and 100% natural.
Scientific studies show that grape juice made from Concord grapes contain natural sugars but compared with other forms of sugar, sugars in grapes are considered to be low in the glycemic index. Thus, grape juice is unlikely to raise one’s blood sugar significantly.
Welch’s juice uses the entire Concord grape—skin, seeds, and all — to release the plant’s true polyphenol power. In fact, at least 20 grapes are squeezed into each 4-ounce glass. Rodriguez explained that these polyphenols contribute to the antioxidant power of 100% grape juice.
The celebration with special guests and media included talks and preparation sessions of Chefs Peachy Mathay and Trisha Ocampo who showed some recipes using Welch’s juices. They have invited Ms. Paz Sales to talk on nutrition, and influencers Fran Sales of Topaz Horizon and Aliza Apostol of MustLoveMom for the family nutrition sharing segment.