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21st October 2018

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DOT lauds hotel marketing group, bats for domestic tourism


Department of Tourism Undersecretary Alma Rita Jimenez (5th from left) led other tourism VIPs at the ribbon-cutting ceremonies of the first HSMA Great Room Sale. With her in the photo are Mitch Ballesteros, Linda Tan, President of NAITAS, Jing Lagandaon, President PACEOS, Maricon Ebron, Deputy COO Tourism Promotions Board, Rose Libongco, HSMA Virtus Awards Chairperson, Christine Ibarreta, President HSMA, Marge Munsayac, HSMA Chairman Emeritus and Pam Davila Pascual, President World Trade Center.

Department of Tourism (DoT) Undersecretary Alma Rita Jimenez lauded the Hotel Sales & Marketing Association (HSMA), citing the organization’s  role as a “critical and collaborative partner of the Department of Tourism.”

Speaking before exhibitors and tourism industry leaders at the launch of the first Great Room Sale, Usec. Jimenez expressed the DoT’s appreciation for initiatives coming from the hospitality accommodation sector that encourages business and continued growth.

After acknowledging that the domestic market is the one that props up the country’s tourism industry, the official encouraged HSMA to make The Great Room Sale an annual event not only in Manila but in key provincial areas saying that “there is vast potential to be tapped with more than 70 million Filipinos traveling all over the country at some point in time to see destinations, visit their families, relatives and friends.”

The Two-day Great Room Sale was HSMA’s first sale promotion collaboration with more than 40 participating hotels and resorts offering affordable city staycation and resort getaway deals.

The Great Room Sale, held May 30 -31, was HSMA’s first sale promotion collaboration where more than 40 participating hotels and resorts from around the Philippines offered affordable staycation and resort getaway deals. The list of exhibitors include Asian Mansion II Hotel,  Astoria Hotels and ResortsAzalea Hotels and ResidencesBayleaf HotelsBelmont Hotels and ResortBE ResortsBest Western HotelBSA Mansion Hotel, BSA Twin Towers Hotel,  La Corona ManilaBest Western Oxford Suites Makati, Bluewater ResortsCaliraya ResortConrad Hotel ManilaCrown RegencyDusit Thani ManilaGo HotelsGolden Phoenix HotelHoliday Inn ExpressHotel 101Jinjiang InnIsland CoveLas Casas Filipinas de AcuzarManila Marriott Hotel,  Microtel by WyndhamMisibay BayPearl Farm Beach ResortPrince Plaza II Hotel, Seda Hotels, Sheridan Beach ResortSiglo SuitesTaal Vista HotelThe Ascott LimitedWinford Manila Resort and Casino,  and Y2 Residences and Hotel.



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