Melco’s Crown Towers to be rebranded as NÜWA

 

Macau, Thursday, December 21, 2017Melco Resorts & Entertainment Limited, a developer, owner and operator of casino gaming and entertainment casino resort facilities, announced the launch of “NÜWA”, its new luxury hotel brand. NÜWA will debut in Macau and Manila on January 16, 2018. It will replace the current Crown Towers Hotels in its flagship properties, City of Dreams.

 

Inspired by the eponymous heroine from Chinese mythology, NÜWA represents classic Asian refinement. The new brand further exemplifies Melco’s core mission to continue providing a better guest experience. It is the first step in the preparation of the launch of phase III of City of Dreams Macau in the second quarter of 2018.

 

Mr. Lawrence Ho, Chairman and Chief Executive Officer of Melco Resorts and Entertainment said, “We are excited to introduce NÜWA. The new hotel brand embodies the very essence of Melco’s pursuit to provide our guests the very best in sophistication, quality and innovation.”

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Hospitality News Philippines is the country's only magazine dedicated to the hotel and hospitality industry, also covering MICE and catering. It prints 18 issues a year and is part of Bucketlist Publishing Corp.'s portfolio of trade and industry magazines. For inquiries: divine@hospitalitynews.ph
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Hospitality News Philippines

Hospitality News Philippines is the country’s only magazine with an in-depth focus on hotel and hospitality trade. It is published twice a month by Bucketlist Publishing Corp., a company specializing in niche print publications with at least 18 years of experience in covering the travel and hospitality industries.


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