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22nd July 2024

ITB China 2018 partners with China Tourism Academy  


David Axiotis, ITB China General Manager

Shanghai/Berlin, 14 December 2017 – Riding on the success of this year’s show, ITB China, taking place from 16 – 18 May 2018, has partnered with China Tourism Academy (CTA) to mutually promote each other as well as to enhance business opportunities and raise global awareness for the Chinese tourism industry. The China Tourism Academy is a research institution directly under the China National Tourism Administration (CNTA) with a focus on studies in the tourism industry, such as tourism research, data analysis and tourism promotion. The institute is promoting China tourism industry development and international exchanges.

The research conducted by China Tourism Academy focusing on China’s outbound travel will be presented at ITB China 2018. The research analyses the overall situation of the development of outbound tourism by the market environment, industry operation and consumption characteristics, forecasts developmental trends and puts forward suggestions to the respective organizations. A talk on this topic will also be given by the institute.

Dai Bin, President of China Tourism Academy said: “The promotion of Chinese travel brands need to work together with marketing platforms with more expertise and broader international visions, while global exhibition firms also need to participate in the world’s largest travel market. China Tourism Academy is pleased to work together with ITB China and forge higher-level international tourism communication and collaboration on business insights, data sharing, technological application and talent cultivation.

“The Chinese market is eager to acquire new destinations and products. Exhibitors and buyers at ITB China as well the travel industry across China will benefit from our strategic partnership with China Tourism Academy. We expect to draw even more Chinese buyers to ITB China. Our show is the best platform for new entrants into the Chinese outbound market and is also eager to focus upon segments that are driving the business today in China”, said David Axiotis, General Manager ITB China.

ITB China is a three-day B2B travel trade show focusing on the Chinese travel industry and will annually take place in Shanghai at the Shanghai World Expo Exhibition and Convention Centre in hall 1. Its co-organiser is TravelDaily China, a leading online news portal and organiser of travel industry conferences in Asia’s largest country.


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