On its second year of celebrating the IHOP tradition of giving back, all IHOP’s 6 locations in the Philippines will be offering guests to enjoy unlimited servings of their buttermilk pancakes for only P250 from. Once again, out of that amount, P200 will be donated to Kythe Foundation to help support their mission of battling pediatric cancer in the Philippines.
National Pancake Day began in the United States in 1994 and in the past decade has raised 20 million dollars for children’s health charities in their local communities.
“Last year marked a milestone for IHOP Philippines during our 1st National Pancake Day where we were able to raise a total of P400,000 for the Kythe Foundation. This years, we are once again elated to take part in IHOP’s arguably most popular and clearly most impactful tradition,” Archie Rodriguez, CEO of Global Restaurant Concepts Inc. “On our second year, we are looking at raising a total of P600,000,” he added.
Daniel del Olmo, president of DineEquity Inc, the parent company of IHOP restaurants said, “It is especially gratifying to see it become a tradition in the Philippines, knowing that our guests are enjoying our pancakes while raising money that will make a positive impact in the lives of children throughout the country. We’re grateful to Global Restaurants for embracing this wonderful IHOP tradition.”
Pancake Day is a tradition that dates back several centuries to when the English prepared for fasting during Lent. Strict rules pohibited the eating of all dairy products during Lent, so pancakes were made to use up the supply of eggs, milk, butter and other dairy products…hence the name Pancake Tuesday, or Shrove Tuesday.