The former Club Panoly in Boracay that is operated as Sol Marina Resort and owned by Ambassador Alfredo Yao will go through another rebranding — this time as part of the Mövenpick Hotels and Resorts group.
Mövenpick Resort Boracay will formally open in December 2015, said the hotel group in a news release.
The move is expected to widen the property’s sales and marketing network as competition continues to increase in the island. On the luxury resort space, however, Boracay’s pool of high-end hotels and resorts operated by international chains is small.
“Signing a property in Boracay is a significant development for Mövenpick, as it cements our presence in one of Asia’s most established resort destinations,” said Andreas Mattmüller, chief operating officer, Mövenpick Hotels & Resorts, Middle East and Asia.
The 333-room property will be comprised of three buildings surrounding a lagoon pool. It will feature family rooms, a presidential suite, six outlets, a 450-capacity ballroom, three multifunction rooms, and a boardroom.
Mövenpick has only one property operational in the Philippines. In Thailand, the group operates three resorts, and three more are underway each in Pattaya, Quy Nhom (Vietnam), and Bali (Indonesia).
