Aviareps has been appointed by Centara Hotels and Resorts as its representative in the Philippines and also markets in Singapore and Malaysia.

Aviareps, a company specializing in tourism, aviation and hospitality representation with 55 offices in 44 countries around the world, will help Centara widen and strengthen its brand engagement and awareness among Southeast Asian travellers and travel industry leaders. As part of the representation Aviareps will be responsible for sales and marketing activities which develop the brand awareness of Centara Hotels and Resorts within the region, as well as driving business to Centara’s properties worldwide.

“Singapore, Malaysia and the Philippines have long been important markets for the Centara group. Commensurate to this, and demonstrating our commitment to these markets, we are delighted to announcement the appointment of dedicated sales directors in each of these countries to closely and passionately communicate the benefits and unique experiences that Centara properties have to offer. With Aviareps’ networks and local expertise we are confident we have the right partner to help us achieve our ambitious goals of growing our South East Asia market share,” said Chris Bailey, senior vice president – sales and marketing, Centara Hotels and Resorts:

Centara Hotels and Resorts carries six brands, with 46 properties covering all the main tourism destinations in Thailand and a further 21 resorts in the Indian Ocean, in Maldives and Sri Lanka; the Far East, in Bali, Laos and Vietnam; and Africa and the Middle East, in Ethiopia, Oman and Qatar.