Dusit International has signed an agreement with developer Grand Land, Inc. to bring the DusitPrincess brand to Cebu.
The 295-room hotel will open in 2018 and is the second DusitPrincess to be announced in the Philippines. Dusit International has disclosed previously that it will manage a hotel under the brand near NAIA in Metro Manila.
Dusit International comprises four hotel brands: Dusit Thani, dusitD2, Dusit Princess and Dusit Devarana. The DusitPrincess brand offers guests welcoming, efficient and affordable accommodation in key city and resort destinations. Embracing the culture and character of its surrounds, each DusitPrincess hotel combines essential business connectivity, efficient service, quality dining and leisure facilities with great value.
Strategically located in the North Reclamation area of Metro Cebu, the high-rise DusitPrincess Cebu will offer excellent views of the city and the ocean. Facilities include restaurants, meeting rooms, a gym, and swimming pools. The hotel will be part of a mixed-use development that will accommodate a number of retail outlets, offices, and apartments.
“We are excited to grow our presence in the Philippines to include picturesque Cebu,” said Rustom Vickers, group director for development, Dusit International. “With its position as a key gateway to Southern Philippines, strong corporate demand, and myriad tourist attractions, the island is currently seeing a boom of development. We are thrilled to cater to the island’s growing demand alongside Grand Land, Inc., and we look forward to bringing Dusit’s brand of gracious hospitality to the city together.”
The announcement comes on the heels of another news on the entry of the Sheraton brand in Cebu and what hotel players say is an ongoing price war in the area.
But Ryan Bernard Go, president of Grand Land, Inc., noted that the firm has decided to venture into the hotel-apartment business because it sees the need for Cebu tourism to have more branded hotels. “This is one of the key projects we have in Cebu,” he said. “We want to expand the tourism industry so we hope to develop hotels and resorts, north or south of Cebu. The partnership with Dusit International may extend to more GLI hotel projects. For this project, there will be units in the integrated development to be sold to individual investors while office spaces will be made available for purchase.”
Based on a news release, Dusit International has five hotels in the pipeline in the country in Davao, Manila, and Cebu under the DusitPrincess, dusitD2, and Dusit Thani brands.